Making Shared Energy Make Sense

Explaining a Brighter Idea

Community energy projects represented a new idea for many of Wascana Solar Co-operative’s prospective members.

Before asking people to participate, the organization first needed to make the concept clear, accessible and compelling.

Amplify produced a brand documentary designed to introduce WSC, explain the idea of shared solar energy projects, and show how individuals could participate collectively in Saskatchewan’s renewable energy future.

Combining storytelling, interviews and supporting visuals, the video translated a potentially complex energy and investment model into an approachable introduction — helping WSC educate its audience while building awareness, understanding and confidence in the co-operative model.

The result was a versatile piece of branded content that helped move the conversation from “What is community solar?” to “How can I be part of it?”

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